So many unread emails!

Tired of an overflowing Inbox? For many years I’ve tried the ‘read it only once‘ approach for managing emails. For example, if I read an email, and already know the answer, I try to reply immediately. If I use the time and energy to read the email and think of a response, but don’t immediately reply, I … Read more

Which is better? Google or Facebook Ads?

Google Ads or Facebook Ads?  Will your customers find you IF they are searching on Google? For example, if you are Mt Baker Roofing, then YES, your customers are searching on Google for “bellingham roof repair“. Google Ads will be super effective to attract new business.  But if you are The Lighthouse Mission in Bellingham, your audience … Read more

How accessible is your website?

Is your website properly configured for individuals with disabilities? This can include font contrast, text magnification, image descriptions, etc. There are some fairly straightforward tools to help in the process. Equalweb has a free WordPress-ready tool which I use on Do a quick scan here: to see how your website scores.  Bonus: You can receive a tax credit for … Read more

Pay attention to your competition or your customers?

Thanks to a friend I came across Amazon’s Leadership Principles today.  First in the list is “Customer Obsession” and it made me wonder how often we, as business owners, are actually obsessing about our customers. We can easily get distracted thinking about our competition OR just thinking internally.  If we are 100% focused on our customer’s … Read more