Google Ads or Facebook Ads?
Will your customers find you IF they are searching on Google?
For example, if you are Mt Baker Roofing, then YES, your customers are searching on Google for “bellingham roof repair“. Google Ads will be super effective to attract new business.
But if you are The Lighthouse Mission in Bellingham, your audience (donors & people needing services) are NOT likely searching Google “how to solve the unhoused problem in Bellingham“. BUT Lighthouse Mission will want to use Facebook Ads to connect with people in Bellingham while they are on Facebook with messages like “We need your help serving the unhoused“.
Should Mt Baker Roofing be posting things to Facebook? Yes, for sure. Potential Bellingham customers will see their posts & understand more about the kind of work they do and the people involved in their business.
So, what are your customers doing BEFORE they become your customers?