How accessible is your website?

Is your website properly configured for individuals with disabilities? This can include font contrast, text magnification, image descriptions, etc. There are some fairly straightforward tools to help in the process. Equalweb has a free WordPress-ready tool which I use on Host1help1.com. Do a quick scan here: https://accessibe.com/accessscan to see how your website scores.  Bonus: You can receive a tax credit for … Read more

Pay attention to your competition or your customers?

Thanks to a friend I came across Amazon’s Leadership Principles today.  First in the list is “Customer Obsession” and it made me wonder how often we, as business owners, are actually obsessing about our customers. We can easily get distracted thinking about our competition OR just thinking internally.  If we are 100% focused on our customer’s … Read more

Boring Privacy Policies

Who doesn’t love a conversation about your website’s Privacy Policy or Terms and Conditions? If you haven’t recently reviewed your policies – it is probably time. Just like having insurance on your car – making a plan before the accident is always wiser.  I came across a between Kerstin from KerstinMartin.com and Hans from Termageddon.com. You will find some time and … Read more

Google knows what??

What does Google REALLY know about you?  Get logged in to your google/gmail account and visit: https://adssettings.google.com … you will be shocked to see how they have categorized your interests and how many data points they have about you. If you don’t like one of their categories, you can turn it off. Google flagged me as interested … Read more

What is stored in my images?

It has long been known that photos taken with our phones also capture a ton of extra data (“exif metadata”). This include several pages of misc phone & photo data, but most importantly your exact GPS position!  Super helpful if you want to figure out where a photo was taken. But maybe consider removing the extra … Read more

Are your emails landing in spam?

Not sure why your customers aren’t replying to your emails? Maybe they were flagged as spam. I’ve recently been helping several clients deal with their emails getting stuck in recipient spam folders. Your domain name’s DNS configuration is important including SPF, DKIM, MX, and in some cases DMARC records are essential. Here are a few tools … Read more

Almost 3 hours per day!

In the spirit of Spring cleaning, it is time (again) to check your website on a mobile device. Some of our clients have more than 65% of their website visitors on smartphones!Google has been doing “Mobile-first indexing” for 3+ years which means if you want to optimize your website to get higher in Google searches, your … Read more

What’s happening with the emails to your customers?

SuperBowl. Olympics. The likely end of mask mandates? … 2022 is rolling forward. It’s also Valentine’s Day already! But really I wanted to ask if you need to add some movement & interest to your email campaigns. Canva.com is a great tool for this. And if you are reading this you know that email is often the best … Read more

Twice per month?

Good morning … You likely have heard of ConstantContact and MailChimp for sending email newsletters. But my new favorite tool is MailPoet.  Both MailChimp and ConstantContact require you to create a template, write your email, and schedule the campaign from their websites. 💙 What I love about MailPoet is it installed as a Plugin on your WordPress website. … Read more

What does 2022 look like for your business web-presence?

Now what? It is 2022. What does 2022 look like for your business web-presence? I used the word “web-presence” and not just “website” to remind us that our business has an internet footprint that includes all of the following. your website your Facebook business page your personal Facebook interactions Instagram, LinkedIn, YouTube your emails & … Read more