In the spirit of Spring cleaning, it is time (again) to check your website on a mobile device. Some of our clients have more than 65% of their website visitors on smartphones!Google has been doing “Mobile-first indexing” for 3+ years which means if you want to optimize your website to get higher in Google searches, your … Read more
SuperBowl. Olympics. The likely end of mask mandates? … 2022 is rolling forward. It’s also Valentine’s Day already! But really I wanted to ask if you need to add some movement & interest to your email campaigns. Canva.com is a great tool for this. And if you are reading this you know that email is often the best … Read more
Good morning … You likely have heard of ConstantContact and MailChimp for sending email newsletters. But my new favorite tool is MailPoet. Both MailChimp and ConstantContact require you to create a template, write your email, and schedule the campaign from their websites. 💙 What I love about MailPoet is it installed as a Plugin on your WordPress website. … Read more
Now what? It is 2022. What does 2022 look like for your business web-presence? I used the word “web-presence” and not just “website” to remind us that our business has an internet footprint that includes all of the following. your website your Facebook business page your personal Facebook interactions Instagram, LinkedIn, YouTube your emails & … Read more
Billions of emails were sent last week… I am sure you saw dozens of Black Friday & Cyber Monday deals and then Giving Tuesday emails. How do you cut through the email noise to reach your customers? PROVIDE VALUE We all have emails we receive that we typically choose to open. Why? Because we have learned that the … Read more
I get asked all the time for help with image manipulations, PDF changes, and various file conversions. I’ve found the perfect spot for all or at least most of the tricks we need. Check out https://tools.techjunkie.com You can rotate PDFs, combine two PDFs in to one, convert images (png, jpg, svg,etc), convert PDFs to Powerpoint, and … Read more
Someone has to do it. You all have a website. It is so important that it properly represents your business. An “old website” with outdate information can give potential customers the message that “you aren’t keeping up”. Then your potential customer may think you can’t keep up with their work either. So who is in … Read more
Everyone seems to be asking for referrals. I even get free stock if you sign up for a stock trading account with Robinhood. Social media is full of people trying to get you to click on THEIR referral link. But why do referrals work? And why do we care? We trust businesses that … Read more
I’m not sure people are reading too many emails in July. With sunny weather, family vacations, and hopefully some time to enjoy the amazing area with friends, business may be the last thing on your mind. What are great summer projects for your business? + Research and implement a new process. Any web-tool … Read more
I am often asked what the best platform is for building a website. Wix & Squarespace spend a lot of money on advertising and tell a great story, BUT there are reasons that 65% of websites are built with WordPress. And most of those reasons will directly support your business. Why should you care? Creating … Read more